Local chapter of national ad organization to hold session on AI at Lehigh Valley

flyer for AI marketing seminar

The American Advertising Federation - Greater Lehigh Valley presents an industry panelist discussion exploring artificial intelligence technologies and their application in the field of marketing.
This program will identify three key pillars of AI – Generative, Analytical, and Operational.

Credit: American Advertising Federation- Greater Lehigh Valley

宾州中央谷. ——聊天机器人. 机器学习. 面部识别. These are just a few of artificial intelligence's (AI) many capabilities. 10月星期三. 18, the American Advertising Foundation (AAF) Greater Lehigh Valley chapter will hold “Marketing Beyond Limits: The AI Advantage,” a program taking a comprehensive look at AI, at Penn State Lehigh Valley from 5 to 7 p.m.  

AI has been a popular topic in the news for the past few years. “Marketing Beyond Limits” will feature a panel of industry experts covering a broad array of relevant information, from AI’s basic function to a deeper dive into capabilities most casual users have never imagined. 在整个项目中, three key pillars of AI will be addressed: generative, analytical and operational. 

With industry panelists leading the discussion, attendees will learn the creative potential for using AI in design, for streamlining content production, and how data-driven decision making can be used to develop a strategy. 

"The world of AI is a vast topic that permeates almost every aspect of our lives, 苏珊·科瓦奇说, a senior account executive at Viamedia and the program chair of AAF-GLV. "Recent discussions have been buzzing about the impact of AI and the ongoing advancements in machine learning, causing concern among experts about its future. Despite the continuous evolution and expansion of AI, a significant portion of professionals still have limited knowledge and practical experience with it. This, in turn, has generated apprehension about its potential effects on the industry. Our program aims to equip professionals with crucial and up-to-date insights on leveraging the benefits of AI." 

Panelists include Daniel Marcolina of Marcolina Design, a partnership with his wife, 丹尼斯, and one of the first all-digital design firms in Philadelphia; Ted Colegrove, 一个伯利恒, 宾西法尼亚-based designer and photographer; Laks Srinivasan, co-founder and managing director at Return on AI Institute, 和托马斯·赫尔弗里奇, founder and CEO of InstantlyRelevant.com, a distinguished authority in the fields of lead generation and marketing strategy.  

“AAF-GLV is a non-profit organization run by a board of volunteers dedicated to connecting marketing, 广告, and aspiring professionals. This event marks another milestone as we strive to expand our network with larger-scale events and invite diverse skillsets and knowledge to our area,” said Sarah Sterner-Hausknecht, 平面设计师, educator and AAF-GLV president. “We look forward to providing this relevant and cutting-edge programming to our members and professional community!" 

Cost is $35 for AAF-GLV members, $50 for non-members, and $10 for students. 如需更多资料,请浏览 to register, visit AAF-GLV’s event page.